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Why Digital Marketing Should Be A Top Priority For Small Businesses In 2022

The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of   nearly three hours   on the internet, using it for communication, entertainment, research and information. In 2020, global retail e-commerce sales   surpassed 4.2 billion U.S. dollars . One of the biggest fallacies I hear from small business owners is that they don’t need to worry about engaging with their customers digitally. So, what does this combination mean for small business owners and entrepreneurs? First, if you’re selling something online, then it’s likely your target audience is online at some point during any given day. And second, even if you are not selling your product or service online, then you likely could still count on your target audience being on the internet at some point during any given day. What does this mean for your small business? As a previous small business owner, I knew that being agile and updating my digital skill s

7 types of digital marketing agencies and what they do

  Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future. The results of digital marketing are dramatic. Blogging alone can help brands bring in 67 percent more leads compared to those that never post. SEO also boasts a conversion rate of 14.6 percent, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver. Digital marketing consists of the following tactics: Content Marketing Search Engine Optimization (SEO) Video Marketing Mobile Marketing Online Advertising Email Marketing Social Media Marketing A  digital marketing agency in Nigeria  employs a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals. This can make planning and executing a successful digital marketing campaign a challenging pro